Yongfeng Enterprise Chairman, Jinzhu Shen, and English Spinning Enterprise Chairman, Shuli Ye, have upheld the philosophy of "Environmentally Friendly, Earth-Caring" in the textile industry for over 30 years. Their daughter, Yuting Shen, the second generation, carries on the same principles and, in collaboration with the Industrial Technology Research Institute, has developed a series of natural, organic, and eco-friendly skincare products. They have led the transformation of traditional industries and established the new skincare brand "ÜST." After receiving the Monde Selection International Quality Gold Award in 2022, they have once again been recognized by the judging panel in 2023, winning the Gold Award for two consecutive years, defending their international accolades.
Monde Selection, a quality assessment organization founded in Belgium in 1961, has been dedicated to product quality evaluation for over 60 years. The panel of judges consists of more than 80 experts, including biochemical engineers, skincare experts, university lecturers, and others. Each year, they evaluate and score products in various aspects such as product appearance, formula design, ingredient effectiveness, with assistance from official laboratories of the Belgian Federal Public Service.
In the 2023 Monde Selection World Quality Assessment, the "ÜST Holy Fruit Soothing Repair Gel Cream," after rigorous evaluation by over 80 experts, stood out among 3,000+ products from over 90 countries. It surpassed nearly 90% of products in aspects like formula design, product texture, effectiveness, and packaging design, achieving international recognition with a Gold Award in the skincare and cosmetics category.
The motto of ÜST is "Pure Care, Environmentally Friendly, Friend to Yourself." The brand follows four core principles: "No additives, Sourced from Nature, Minimized Processing, Simple and Effective Skincare." All product formulations are derived from nature, using the highest proportions of domestic and international organic materials to create simple, safe, and natural skincare products. Yuting Shen expressed her vision for ÜST to be a "personalized skincare brand," hoping that everyone using ÜST products can experience the beauty of naturally radiant skin through the power of nature."
Monde Selection, a quality assessment organization founded in Belgium in 1961, has been dedicated to product quality evaluation for over 60 years. The panel of judges consists of more than 80 experts, including biochemical engineers, skincare experts, university lecturers, and others. Each year, they evaluate and score products in various aspects such as product appearance, formula design, ingredient effectiveness, with assistance from official laboratories of the Belgian Federal Public Service.
In the 2023 Monde Selection World Quality Assessment, the "ÜST Holy Fruit Soothing Repair Gel Cream," after rigorous evaluation by over 80 experts, stood out among 3,000+ products from over 90 countries. It surpassed nearly 90% of products in aspects like formula design, product texture, effectiveness, and packaging design, achieving international recognition with a Gold Award in the skincare and cosmetics category.
The motto of ÜST is "Pure Care, Environmentally Friendly, Friend to Yourself." The brand follows four core principles: "No additives, Sourced from Nature, Minimized Processing, Simple and Effective Skincare." All product formulations are derived from nature, using the highest proportions of domestic and international organic materials to create simple, safe, and natural skincare products. Yuting Shen expressed her vision for ÜST to be a "personalized skincare brand," hoping that everyone using ÜST products can experience the beauty of naturally radiant skin through the power of nature."
