With the passing of every new season in the ever evolving fashion industry, the fashion sense for most existing underwear products, its style or its forms has remained pretty much unchanged through time. The battle between fashion and practicality raised the question as to what extent can each of the criteria balance themselves on the equilibrium. More often than not, majority will sacrifice their desire for a little more adventurous uniqueness and fashion style for the practicality of comfort and norms. Most will still perceive under gears as personal and private and should not be a fashion item to be paraded or about.
For those who dare to be different in style without compromising the fundamentals of being comfortable and being confident of who they are, PRIVATE STRUCTURE is the SOLUTION to it all. With a creatively driven and acute sense of fashion as well as an up-to-date knowledge about the technology and business, we arrive with challenging new concepts for each brand new seasons, delivering the most appealing and yet the most comfortably structured under gears suited to cater all categories and all needs. Our product range is innovatively diversified, and with new line of products being added every new seasons. Branching out and developing into even wider product lines such as lounge wear, casual wear and gym wear, each range of our products continues to live up to our highest expectations of individuality and character, superb quality merchandise production, sophisticated styles and outstandingly cutting edge designs.
In the waves of enormous global competitions growing from day to day, we hold firm to our strong believes that the ultimate customer's satisfaction is the key to our success and branding, backed by our excellent product quality and promise delivery. Every day, we look for new innovative ways to connect with our existing and new customers from all around the world, delivering them the next best thing that come close in contact with their personal self. A product that will always remain as a fashion statement through time, yet something just as sensitive and sensual with a unique finish of personal touch. Constantly providing value to our business partners, shareholders and staffs, we make positive contributions to the communities where we do business.
2EROS Pronounced 'To Eros'.
Eros, the Greek God of lust and love, symbolically represents sex, male virility and passion. As a result, 'To Eros' means 'to the God of Love', swimwear apparel designed for men like yourself (the God of love) who's looking for sexy and luxury designs when striping down to your swimwear or underwear.
2EROS was conceptualised by Australian designer Jason Hoeung in 2008 and is now one of Australia’s rising men’s underwear, beachwear and active wear brands that empower men to live actively with style. Our strong connection to the Australian lifestyle, delivers pieces that are stylish, timeless and functional, while avoiding and rejecting mediocrity to promote self-expression and confidence.
Every design prides itself on originality by exploring a variety of bold and intriguing colour palettes beyond the typical mainstream choices which are unique and strikingly fashionable. Focused on quality and detailed workmanship with professionally sourced manufacturers and suppliers. The designs are subject to extensive refinements to achieve the perfect balance between comfort and style.
SUPAWEAR is a young, fresh, funky and cool designer underwear and swimwear brand from Australia. The brand is aimed at SUPA guys who want designer underwear and swimwear with SUPA designs, SUPA quality and at SUPA prices. SUPAWEAR’s goal is to put the fun back into men’s underwear by providing a range of bright and bold designs, hence the brand’s tag line which is ‘not for the ordinary’. The underwear styles available are briefs, jocks, trunks, long leg trunks, swim shorts and board shorts.
